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The 2020 merchandise primary has begun — and it could be key to candidates’ fundraising

2020 candidates are using merchandise sales to raise small-dollar donations and separate their brand from a crowded field of fellow Democrats, nearly all of whom are shunning typical sources of big-dollar donations. https://www.cnbc.com/2019/02/11/the-2020-presidential-merchandise-primary-has-begun.html

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