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A press release from the brand cited “overwhelming demand” for the decision to bring back swim, a different tune from the one it sang in 2016, when its chief financial officer, Stuart Burgdoerfer, referred to the line as doing “flat-ish business.”
Not new, unsurprisingly, is the line’s sizing constraints. Despite backlash against comments by the company’s chief marketing officer, Ed Razek, about not including plus-size or transgender models in its annual fashion show, a petition to boycott the show signed by more than 10,000 people and a shift toward swimwear options in more sizes generally, Victoria’s Secret still appears unwilling to expand: The largest size currently available (and not in every style) is an XL or 38DD. The company did not immediately respond to a request for comment on whether that will change.
The brand deserves some props for featuring a bit of body diversity on the site, but relaunching an entire section and failing to appeal to a broader audience of people who have proved they are willing and ready to drop cash on products that serve them feels like a missed opportunity and indicative of the brand’s inability to change its archaic standards of beauty.
On social media, some people voiced excitement about the line’s revival, while others expressed concern about the lack of sizing and a higher price point. One poster asked if the company will be offering more designs in XL. Another called the suits “boring and way overpriced.”
But hey, at least there are new floral options. Head to Victoria’s Secret to see for yourself.